Blue Mountain Coffee’s CEO says company will use ‘tremendous opportunity’ to ‘transform’ world

Blue Mountain coffee giant Blue Mountain Corp. announced Wednesday that it will expand its distribution network to include the world’s largest coffee market, adding 10,000 new stores to its existing distribution footprint in five countries in Europe and North America.

Blue Mountain has grown its global sales to more than $2.4 billion in 2017, and its shares have climbed more than 70 percent in the past year, the company said in a statement. 

Blue Mountain will open stores in the United Kingdom, Spain, Brazil, Mexico, and India in 2018. 

The expansion will be in response to growing demand for the beverage, the statement said. 

“Blue Mountain has the largest portfolio of coffee in the world and we’re excited to be partnering with this new distribution partner to expand our distribution footprint, reach a wider audience and offer our customers the best quality and value in the coffee market,” Blue Mountain CEO and founder Mike Sadowsky said in the statement.

“We believe this expansion will help us to create a more sustainable future.” 

The company has been expanding its global reach in the last few years. 

In the first quarter of 2017, Blue Mountain sold more than 1.1 million cases of its premium coffee, the most of any U.S. company.

In its fourth quarter, the firm sold about 1.3 million cases and grew its global portfolio to more the equivalent of about 6.4 million cases. 

Sadowsky also said the expansion will bring the company’s total revenue to about $5 billion. 

With the expansion, Blue Island Coffee Co. of Seattle will begin operations in Belgium, according to the statement, while Blue Mountain in Boston will expand to Italy, Germany, Japan, and Turkey. 

Other retailers in the U.K., the U., and Germany will also be added to the Blue Mountain distribution network, the companies said.

Blue Mountain said it has already sold to the European market and the U-K.

The expansion comes on the heels of the announcement of an investment in the company by British-based investment firm S.T. Rowe Price, which will invest in Blue Mountain, the Coffee Shop, and the Blue Mountains Coffee Company. 

While the move is expected to increase Blue Mountain’s market share, Sadowski said he is not expecting the move to significantly affect his company’s revenue. 

After announcing its plan to add 10,00 new stores in five markets, Blue Mountains chief executive Mike Sadowky told CNBC in May that the expansion would be “a huge opportunity for us.” 

“We’re going to do our best to make the coffee that we think our customers want, and they are willing to pay a premium price for, and we will be the best coffee brand,” he said.

“If you look at how our brand has grown, and how many people are buying our products, I think it’s the right way to go.” 

 The Blue Mountain statement noted that the company will not be using the same distribution network for the U.-K., as it already does in the European Union, Japan and Canada.

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